Essie Madison Ave-Hue Collection Spring 2013

The new Essie collection for Spring 2013 has landed! I was pretty excited when I found these at one of my nail places so I grabbed them all. I don’t know about you, but I haven’t been excited about any Essie collection for eons. In fact, I think that the last collection I really loved from them was the Bikini So Teeny collection. Let’s take a look at the Essie Madison Ave-Hue Collection, shall we?

Essie Madison Ave-Hue

Essie Madison Ave-Hue

Madison Ave-Hue is like a Pepto Bismol explosion on my nails. This polish was a little difficult to deal with because it felt kind of runny but also goopy. I know that sounds weird, but that’s what it felt like. I ended up really liking this color because it has this very pretty shimmer that isn’t very visible in my pictures but you can definitely see it in real life.

Essie Maximillian Strasse Her

Essie Maximillian Strasse Her

I was really excited about Maximillian Strasse Her but the formula was super runny. I don’t know if maybe I needed to shake it up a bit more to mix the polish, but it was way too thin for my liking. I had to apply 4 super thin coats to avoid flooding my cuticles as well. It’s too bad because I really like this type of color.

Essie Avenue Maintain

Essie Avenue Maintain

Avenue Maintain is definitely the winner of this collection. This polish is so incredibly gorgeous and pigmented that you can get away with one coat if you’re careful.Β  This is one of those colors that just screams for attention, and I can see myself wearing this all summer long.

Essie Hip-Anema

Essie Hip-Anema

I wasn’t very excited about Hip-Anema when I first saw it. It’s a very nice fiery red-orange crelly, and I always appreciate a great formula which this one has. I love how glossy and shiny this polish is!

Essie Bond With Whomever

Essie Bond With Whomever

Are you getting tired of these bright lilac polishes such as Bond With Whomever? I do continue to appreciate these colors but I don’t think I want to have a million of them. The formula on this was decent, and I got complete coverage at 3 coats.

Essie Go Ginza

Essie Go Ginza

I am conflicted about Go Ginza. I really want to love it, but I think I would have wanted it to be a little less pink/purple. The formula on this was also a bit difficult and it applied a little streaky which you can probably see in these swatches. I also don’t like that Go Ginza and Bond With Whomever are so close in hue. They obviously are not dupes, but did we really need them both in the same collection?

So what do I think about this collection overall? Well, I really do love Avenue Maintain and that’s about it. hahaha I actually do think this is a very pretty collection but it’s so ho-hum that it feels uninspired. Don’t we all have dupes of these colors even from Essie itself? Eeehh….most of these are going on my blog sale. I’m really interested to hear what you think about this collection. Do you have a favorite color here? Let me know!

Thanks for the visit today, and I hope to see you around here again soon.

37 thoughts on “Essie Madison Ave-Hue Collection Spring 2013

  1. 6 March, 2013 at 12:52 am

    First off the name Madison Ave-Hue irritates me cuz it seems like it should be Aven-Hue…. Right?? That bothered me when I saw them yesterday at rite aid. Also Hip-Anema makes me think Hip Enema… and that just doesn’t sound too hip. That being said- the blue is really pretty and I wonder how it compares to Butler Please. It looks a little lighter but I’m not totally sure. These colors are pretty snoozy to me but the blue is at least worth looking at. πŸ™‚
    Nicole recently posted..Fun. NailsMy Profile

    1. 6 March, 2013 at 6:30 pm

      OMG…Hip Enema…LMAO. I swear I was thinking the same thing. I should have swatched Butler Please and Avenue Maintain side by side but I don’t think BP is darker. Still, I love them both.
      Cynthia recently posted..Essie Madison Ave-Hue Collection Spring 2013My Profile

  2. Jessica W
    6 March, 2013 at 7:22 am

    I did like the Maximillian Strasse-her, but now seeing it on your nails, I’m not sure about it. I wasn’t liking Avenue Maintain before, but now I am after seeing it on your nails! lol

    Thanks for swatching them!

    1. 6 March, 2013 at 6:32 pm

      Well, I would definitely choose Avenue Maintain over Maximillian Strasse-her any day! πŸ™‚
      Cynthia recently posted..Essie Madison Ave-Hue Collection Spring 2013My Profile

  3. 6 March, 2013 at 7:45 am

    I agree with you, Avenue Maintain looks amazing! πŸ˜€
    Gelic’ nail art recently posted..Kleancolor – Neon Green swatchMy Profile

    1. 6 March, 2013 at 6:34 pm

      Woo hoo! Yes, it’s definitely my favorite.
      Cynthia recently posted..Essie Madison Ave-Hue Collection Spring 2013My Profile

  4. Lesley
    6 March, 2013 at 8:57 am

    I love the color of Madison Ave-hue, especially with the shimmer. I may even risk the formula issue that you mentioned. I think Avenue Maintain is a no-brainer (now I have Insane in the Membrane in my head).
    The rest look nice, but I agree that I feel like I have similar colors and also agree that the two purples should be more different from one another to be in the same collection.

    1. 6 March, 2013 at 6:45 pm

      Too bad this collections wasn’t more interesting. Or maybe we just have so much nail polish that nothing really excites us that much. Oh no!

  5. Angie
    6 March, 2013 at 9:44 am

    Isn’t it kind of odd how Essie polishes differ widely in the quality? I have one I can’t even really wear because it is so streaky (a Breast Cancer Awareness one) but some are so gorgeous and go on great.

    1. 6 March, 2013 at 6:44 pm

      Yes! I wonder about that too. The lighter polishes definitely have a trickier formula but these darker, more pigmented colors tend to go on flawlessly.

  6. Amy
    6 March, 2013 at 10:35 am

    WOW! That is a pretty collection, I may have to snag one or two, Madison and Hip-Anema are super!
    Amy recently posted..Illamasqua SpeckleMy Profile

    1. 6 March, 2013 at 6:43 pm

      Good choices!

  7. 6 March, 2013 at 10:38 am

    they are all really pretty! i like them a lot. i need to stop looking at all these blogs featuring pretty colors, one of these days im going to spend a whole paycheck on polishes alone!
    Emma M recently posted..Day 5- BlueMy Profile

    1. 6 March, 2013 at 6:43 pm

      LOL…I know the feeling. Sometimes I feel like I do spend a whole paycheck on nail polish. πŸ˜‰

  8. GK
    6 March, 2013 at 11:12 am

    The colors are nice, but as you said nothing I don’t already have, maybe even more than one!

    1. 6 March, 2013 at 6:39 pm

      Yeah, disappointing but that blue is still making me happy. πŸ™‚

  9. 6 March, 2013 at 11:20 am

    Your nails are perfect! Thanks for swatching these! My favs are Madison Ave-Hue and Go Ginza.

    Bailey recently posted..Orchid Lollipop NailsMy Profile

    1. 6 March, 2013 at 6:39 pm

      Thank you! πŸ™‚

  10. Shelby
    6 March, 2013 at 1:33 pm

    I love me some Essie, but I’m kind of disappointed with this collection. I feel like these are all just shades of other better colors she’s done before. I might have to see a comparison of Avenue Maintain to Butler Please though… that blue is gorgeous but I don’t know if its different enough.

    1. 6 March, 2013 at 6:38 pm

      I always feel a little sad when a collection disappoints this way. I think that for people who are really into nail polish, we demand a little more than others who just casually paint their nails and don’t analyze every color and every collection. πŸ™‚ I’ll get around to swatching those two blues because I want to see how similar they are too.

  11. Cindi
    6 March, 2013 at 9:31 pm

    I couldn’t resist they were all so pretty, so everything but hip-anemia came home with me. It looks so bright and over the top for spring with all the other pastels in the display, but your swatch makes me want to go and get it. It looks great on you.

    1. 7 March, 2013 at 4:08 pm

      Thank you! I also find them hard to resist even when I think I have something similar already…why must we obsesses over these collections so much?

  12. 6 March, 2013 at 10:36 pm

    i nominated you for a blog award! check it out on this post πŸ™‚

    and thank you for being an awesome blogger and inspiring me! i love reading about all of the polishes you swatch and learning about new polishes! a ton of the polishes in my wishlist are there because of you πŸ™‚
    Emma M recently posted..Day 6- PurpleMy Profile

    1. 7 March, 2013 at 4:09 pm

      You are so sweet! Thank you so much! πŸ™‚

  13. 7 March, 2013 at 6:50 pm

    I wasn’t planning on getting any of these (I haven’t even seen them in stores yet) but now I’m for sure picking up Maxmillian. I can get past the runny formula, I love grayish shades like this πŸ˜€
    Frosso recently posted..Color Club Fiesta Spring CollectionMy Profile

    1. 7 March, 2013 at 7:19 pm

      You know, I thought I could get past such a watery formula, but not here. I wonder if I got a dud bottle. But yeah, it is a nice color.

      1. coco
        9 March, 2013 at 3:07 pm

        I think you may have gotten a dud. I just finished putting it on and found the formula excellent – an easy two coats with no flooding at all. If I had been more patient, I think I could have gotten even coverage in one coat, it was that buttery.

        1. 11 March, 2013 at 7:57 pm

          I’m glad to hear your bottle was just fine. I hope it was just mine. It was watery but eventually I made it work. πŸ™‚

  14. 10 March, 2013 at 6:25 am

    Lovely shades! As you said, not all of them are very unique, but great for Spring πŸ™‚
    Polish Alcoholic recently posted..Prettily Inspired Polish by ChelseaMy Profile

    1. 11 March, 2013 at 7:54 pm

      I think I just have way too much polish so I don’t get as excited by the usual colors anymore but I can see other people liking them a lot.

  15. 18 March, 2013 at 1:17 pm

    omg I love every single one of these colors, especially the Pepto Bismol!
    Amanda (mae) recently posted..NOTD 121 – Spring is almost here!My Profile

    1. 26 March, 2013 at 2:32 pm

      Hehehe. πŸ™‚ It is so Pepto!!!
      Cynthia recently posted..She’s Having A Baby!My Profile

  16. Mey
    8 May, 2013 at 9:44 am

    Hey Cynthia, do you happen to remember how many coats of Madison Ave-Hue did you use? I really like it, but worry about the tricky application. Thanks!

    1. 8 May, 2013 at 12:11 pm

      Since I felt it was a little goopy, I tried to apply super thin coats so I applied 3 thin coats. It is a pretty polish and maybe a drop or two of thinner could really help it. πŸ™‚ Hope that helps!

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